Sport & Physical Activity Health & Wellbeing 2024
Bloomsbury Football Foundation

Impact Report 2024

Bloomsbury Football Foundation is a London charity using football to improve the physical and mental health of young people aged 2–18 from the city's most deprived areas and underrepresented communities. Their 2024 impact report — the first year of a new longitudinal impact survey — shows participants are nearly twice as physically active as the national average, significantly happier, and more socially connected, with a particular focus on girls and minority ethnic young people.

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Report snapshot
83.3% of young players are physically active (60+ minutes of exercise daily) — compared to 47% national average; programmes operate in areas falling in the top 1% of highest child income deprivation nationally (IDACI) Key Metric 1
Happiness score of 7.4 out of 10 for young people in school years 9–11 — compared to national average of 6.2; 66% of parents strongly agree their child shows increased resilience, versus 35% national average Key Metric 2
9 in 10 young people have made friends from different national, ethnic or socioeconomic backgrounds; 8 in 10 have made new friends or found it easier to make friends since joining; financial assistance model ensures no one is turned away Key Metric 3
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📋About

Hyper-localised mixed-ability football sessions (Communities programme); tailored football for young people with specific needs (Special Projects); Girls Super League (entry-level football leagues for girls); Football & Futsal Academy (high-intensity training); financial assistance model

📊Key Metrics

83.3% of young players are physically active (60+ minutes of exercise daily) — compared to 47% national average; programmes operate in areas falling in the top 1% of highest child income deprivation nationally (IDACI) Key Metric 1
Happiness score of 7.4 out of 10 for young people in school years 9–11 — compared to national average of 6.2; 66% of parents strongly agree their child shows increased resilience, versus 35% national average Key Metric 2
9 in 10 young people have made friends from different national, ethnic or socioeconomic backgrounds; 8 in 10 have made new friends or found it easier to make friends since joining; financial assistance model ensures no one is turned away Key Metric 3

✅Key Outcomes

  • 83.3% of participants physically active versus 47% national average; participants from minority ethnic backgrounds — who face greatest barriers to sport — outperform national average activity levels across all ethnic groups tracked
  • Girls aged 13+ at Bloomsbury Football report increased confidence through football, countering the national trend of declining confidence in adolescent girls; UEFA/University of Birmingham research underpins the programme's gender-focused approach
  • Participants identify as: 75%+ minority ethnic; significant proportion female; include refugees/asylum seekers and those with SEND; financial assistance model actively removes cost as a barrier; expansion strategy targeting 20,000 young people per week by 2028

📍Geography

London

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