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Annual Impact Report 2024/25

Butterfly Conservation's Annual Impact Report 2024/25 covers a year in which the charity's UK Butterfly Monitoring Scheme recorded the worst butterfly results on record, prompting a UK-wide 'Butterfly Emergency' declaration, alongside continued landscape-scale habitat restoration for threatened species and the growth of the charity's Youth Panel programme.

Report snapshot
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About

Habitat creation and restoration for threatened butterflies and moths, the UK Butterfly Monitoring Scheme (run with UKCEH, BTO and JNCC), the Big Butterfly Count citizen science survey, Youth Panel engagement programme, landscape-scale conservation projects

Key Metrics

Key Metric 1 UK Butterfly Monitoring Scheme (led by Butterfly Conservation) recorded data across over 3,500 sites in 2024
Key Metric 2 31 of the UK's 59 regularly-recorded butterfly species now in long-term decline - the first time over half have been in decline since monitoring began
Key Metric 3 A UK-wide 'Butterfly Emergency' declared after the 2024 Big Butterfly Count recorded the worst results in the count's history

Key Outcomes

  • Continued delivery of landscape-scale habitat recovery work for threatened species such as the Duke of Burgundy and Large Heath, in partnership with organisations including the National Trust
  • Ten-member Youth Panel (aged 18-25) engaged in shaping the charity's strategy and public campaigning through the year
  • Priority landscape mapping work advanced to target future Landscape Recovery habitat restoration funding

Geography

UK-Wide

Impact Snapshot
Key Metric 1
5,999 active volunteers contributed 776,242 hours in 2025/26
Key Metric 2
137 winter maintenance projects across 45 canals; 109 lock gates replaced
Key Metric 3
101,640 children participated in Explorers/STEM outdoor learning, including 67,896 water-safety participants
Over 80% of the network kept fully open despite drought.
Impact Snapshot
Key Metric 1
The Eco-Schools programme reached over 1.4 million pupils, with 2,162 schools awarded the Eco-Schools Green Flag in 2024/25
Key Metric 2
326,000 volunteers pledged to the Great British Spring Clean, picking up 425,626 bags of rubbish, supported by 288 local authorities and parish councils
Key Metric 3
2,227 Green Flag Awards given to parks and green spaces in the UK; 151 beaches given a Blue Flag and/or Seaside Award
98.3% of educators felt the Eco-Schools programme significantly supports young people's development of 'green skills'
Impact Snapshot
Key Metric 1
First known breeding success of spoonbills in the Norfolk Broads in around 400 years, recorded at Hickling Broads and Marshes
Key Metric 2
Over 60 nature reserves managed across Norfolk, with land owned or managed for wildlife exceeding 5,000 hectares
Key Metric 3
1,500 volunteers helped protect wildlife across the county during the year
New urban nature reserve co-designed with the local community, expanding accessible green space in Norfolk
Impact Snapshot
Key Metric 1
61,819 native oysters deployed across UK restoration projects in 2024/25
Key Metric 2
15,064 people participated in the Beachwatch beach clean programme, submitting 1,256 litter surveys — the highest in the programme's 31-year history
Key Metric 3
17,613 young people engaged through in-person or online youth programme sessions
£11.5 billion Ofwat investment package secured for storm overflow cuts in England and Wales following sustained MCS advocacy