Sport & Physical Activity Health & Wellbeing 2024
City in the Community (Manchester City)

City in the Community Annual Report 2024/25

City in the Community (CITC) is Manchester City's official charity, founded in 1986. Its 2024/25 Annual Report — the final year of its 2022–25 strategy — shows 17,000+ unique participants across 20 programmes, with an average contact time of 23.4 hours per participant and 840 qualifications gained. The charity generated £43.7 million in social value (£11.45 per £1 invested) in its first ever SROI measurement. All five outcome measures improved on 2023/24. Highlights include the launch of InclusCITY+, the opening of a new Healthy Goals facility in East Manchester, and a Youth Panel to shape the charity's next strategy.

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Report snapshot
17,000+ unique participants across 20 programmes; average contact time of 23.4 hours per participant; 840 qualifications gained Key Metric 1
£43.7 million in social value generated — £11.45 for every £1 invested; first ever SROI measurement using UK Treasury Greenbook framework; all five outcome measures improved by at least 2% versus 2023/24 Key Metric 2
88% of participants improved their physical wellbeing; 85% improved their mental wellbeing; 86% feel inspired and engaged; 87% developed skills and knowledge; 86% improved confidence and self-esteem Key Metric 3
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📋About

Healthy People (City Soccer Schools, City Play, Premier League Primary Stars, City Thrive mental health, Walking Football, ReminisCITY dementia programme, One City disability sport); Healthy Futures (post-16 education, employability, City Degree with Manchester Metropolitan University, City Esports); Healthy Communities (Premier League Kicks, community mentoring, military veterans, InclusCITY+ LGBTQ+ programme — launched 2024/25, family engagement, community outreach); Healthy Goals facility opened in Bradford Park, East Manchester; Youth Panel formed to shape future strategy Custom geography from upload: Greater Manchester

📊Key Metrics

17,000+ unique participants across 20 programmes; average contact time of 23.4 hours per participant; 840 qualifications gained Key Metric 1
£43.7 million in social value generated — £11.45 for every £1 invested; first ever SROI measurement using UK Treasury Greenbook framework; all five outcome measures improved by at least 2% versus 2023/24 Key Metric 2
88% of participants improved their physical wellbeing; 85% improved their mental wellbeing; 86% feel inspired and engaged; 87% developed skills and knowledge; 86% improved confidence and self-esteem Key Metric 3

✅Key Outcomes

  • InclusCITY+ launched — CITC's first dedicated LGBTQ+ programme, creating a safe and welcoming space to play
  • New Healthy Goals facility opened in Bradford Park, East Manchester; 17 CITC and Oldham College students travelled to South Korea to experience the global esports industry with Gen G
  • End of the 2022–25 three-year strategy; new 2025–28 strategy launched; new Chair of Trustees Gary Tipper appointed following Pat Loftus's 15 years in the role

📍Geography

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