Impact Report 2024

Greenpeace UK is one of the world's most recognised environmental campaign organisations, using peaceful direct action, scientific research, legal intervention and mass mobilisation to challenge governments and corporations fuelling environmental destruction. In 2024 the organisation forced Shell to abandon a multi-million dollar lawsuit, contributed to a Supreme Court ruling blocking oil drilling near Gatwick, helped secure Norway's withdrawal from Arctic deep sea mining, and mobilised 223,000 people to pledge a climate vote ahead of the UK general election. Its three ships covered 73,601 nautical miles conducting research and bearing witness to ocean destruction.

Report snapshot
223,000 people pledged to vote with climate in mind ahead of the 2024 UK general election; Project Climate Vote saw supporters knock on 54,000 doors, make 14,000 phone calls and organise 1,300 events Key Metric 1
Shell backed down and settled its multi-million dollar lawsuit against Greenpeace without receiving any supporter funds; 250,000+ people signed the open letter to Shell's CEO; government dropped legal defence of Rosebank and Jackdaw North Sea oil fields following Greenpeace-supported court case Key Metric 2
Norway reversed plans to open 280,000 sq km of Arctic waters to deep sea mining following Greenpeace campaigning; 32 countries supported a moratorium on deep sea mining; 200,000+ people signed the petition against deep sea mining; Unilever lobbied for plastic production cuts at Global Plastics Treaty talks following sustained Greenpeace campaign targeting Dove Key Metric 3
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📋About

Direct action and peaceful protest; legal interventions and climate litigation support; ship-based scientific research and investigation (Arctic Sunrise, Rainbow Warrior, Witness — 73,601 nautical miles in 2024); grassroots organising (Project Climate Vote); parliamentary and government lobbying; media and communications campaigns; investigative journalism (Unearthed); Big Plastic Count citizen science; anti-racism and allyship programme; global network collaboration Custom geography from upload: UK-wide / Global

📊Key Metrics

223,000 people pledged to vote with climate in mind ahead of the 2024 UK general election; Project Climate Vote saw supporters knock on 54,000 doors, make 14,000 phone calls and organise 1,300 events Key Metric 1
Shell backed down and settled its multi-million dollar lawsuit against Greenpeace without receiving any supporter funds; 250,000+ people signed the open letter to Shell's CEO; government dropped legal defence of Rosebank and Jackdaw North Sea oil fields following Greenpeace-supported court case Key Metric 2
Norway reversed plans to open 280,000 sq km of Arctic waters to deep sea mining following Greenpeace campaigning; 32 countries supported a moratorium on deep sea mining; 200,000+ people signed the petition against deep sea mining; Unilever lobbied for plastic production cuts at Global Plastics Treaty talks following sustained Greenpeace campaign targeting Dove Key Metric 3

Key Outcomes

  • Government lifted ban on new onshore wind developments in England following years of Greenpeace lobbying backed by 150,000-signature petition; September 2024 renewable energy auction secured £1.5bn in new clean energy projects with potential to power 11 million homes
  • Rainbow Warrior documented 84 sharks killed in 25 hours of longline fishing in the North Pacific, generating global headlines; Arctic Sunrise eDNA sampling in the Sargasso Sea led Bermuda government to back calls for an ocean sanctuary; 21 countries have ratified the Global Ocean Treaty
  • 224,000 people took part in The Big Plastic Count, revealing UK households throw away around 1.7 billion pieces of plastic a week; Jacob Collier and AURORA Arctic performance film raising awareness of deep sea mining was watched 1.4 million times

📍Geography

Other

2024

Impact Report 2023/24

222,500 homes changed for the better through £34 million of grants delivered via Ofgem's Energy Redress Scheme — a record-breaking year; £117 million allocated to 536 energy projects via Redress since 2018
Key Metric 1
16,000 householders received online energy advice through Energy Advice London; 3,500 spoke to a specialist advisor by phone or email; 12,809 households received free advice through Wales Nest scheme with 4,816 receiving home improvement packages
Key Metric 2
28,000+ free SME net zero resources accessed; 1,384 bespoke energy saving reports delivered to 969 SMEs; average annual energy bill saving of £595 for Nest scheme households in Wales
Key Metric 3
Commissioned by the Climate Change Committee to analyse international climate policy responses and define lessons for UK — research highlighted 12 initiatives addressing gaps in UK climate policy
2026

Eden Project Impact Report — 25 Years of the Eden Project

£6.8 billion economic impact generated for the South West over 25 years (independently assessed by Counterculture)
Key Metric 1
25 million+ visitors since opening in 2001; 690 FTE jobs created and sustained; 91% of staff live in Cornwall
Key Metric 2
1,764 tCO₂e carbon savings to date; 3.5 GWh total energy savings since 2012/13; UK's largest operational geothermal power plant
Key Metric 3
£8.4 billion total visitor spend generated in region over 25 years; 60% of that spend attributed to Eden's existence; £632m spent with suppliers (56% SW businesses)