Education & Young People Poverty & Inclusion 2024
Impetus

Impetus Impact Report 2024/25

Impetus is a venture philanthropy charity transforming the lives of young people from disadvantaged backgrounds by building exceptional organisations in education and employment. Their 2024/25 impact report records 403,743 young people served across 27 partners, £8.5m in value delivered, and continued policy influence with reports presented at the Houses of Parliament.

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Report snapshot
403,743 young people served across 27 portfolio partner organisations Key Metric 1
£8.5 million in value delivered to portfolio partners; £2.1 million in pro bono support Key Metric 2
Partners grow income 6x and reach 7x on average over a 7-year partnership with Impetus Key Metric 3
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📋About

Long-term grant funding, investment team support, pro bono expertise, strategy development, impact measurement, policy influencing, Impetus Leadership Academy

📊Key Metrics

403,743 young people served across 27 portfolio partner organisations Key Metric 1
£8.5 million in value delivered to portfolio partners; £2.1 million in pro bono support Key Metric 2
Partners grow income 6x and reach 7x on average over a 7-year partnership with Impetus Key Metric 3

✅Key Outcomes

  • Portfolio partners beat national benchmarks in SATs maths, GCSE maths, university access and employment outcomes
  • 77% of young people served are outside London; 4 new partners welcomed including Business Launchpad, Breadwinners and two Multi Academy Trusts
  • 6 research reports launched including tutoring report at the House of Commons and Youth Jobs Gap research covered by the Financial Times

📍Geography

UK-Wide

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2024
The Country Trust

Impact Report 2023/24

32,000+ children reached across core programmes; 20,315 children supported to access real working farms
Key Metric 1
41.8% of children in partner schools meet EVER6 Free School Meals criteria (national average 26.3%) — demonstrating focus on highest-disadvantage communities
Key Metric 2
95% of children felt farms were important after their visit (up 11% on prior year); 100% of teachers said programmes gave pupils new opportunities they wouldn't otherwise have accessed
Key Metric 3
Programmes target children least likely to access green space — particularly those in urban deprivation, with SEND, or facing other barriers to outdoor experience
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2024
Big Change

Impact Story 2020–2024

63 projects backed with £5 million in funding, unlocking £60 million+ in follow-on investment — £12 for every £1 given; 8 million+ children and young people engaged through funded projects
Key Metric 1
17 million+ people reached globally through expert articles co-created with insight network across 26 countries; 25,000+ people took part in 2,000+ Big Education Conversations across England since 2021
Key Metric 2
£1 million Big Education Challenge prize fund launched in 2022, backing 15 finalists and 6 award winners; 40 cross-sector experts publishing via global insight network; 35 countries holding Big Education Conversations
Key Metric 3
Early-stage backing of Frontline (2013) — now England's largest social work charity, training 2,400 social workers reaching 150,000+ families; Voice 21 (2014) — now working with 203,000 students in 852 schools; oracy embedded in cross-party education priorities
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2024
Chefs in Schools

Annual Report 2023/24

100,000+ children now reached through programmes — nearly doubling in one year the reach achieved in the previous five years combined; 16 new schools supported through School Transformation programme (6,303 pupils)
Key Metric 1
76 chefs from 126 schools graduated from School Chef Educator programme reaching 36,414 children daily; total income grew 46% to £1,654,185; most successful fundraising year to date raising £1,548,528
Key Metric 2
88%+ of school leaders reported pupils consuming more fruit and vegetables; 82%+ reported improvement in pupil behaviour; 65%+ reported improvement in pupil concentration; 100% of chefs satisfied or very satisfied with their job
Key Metric 3
Won BBC Food and Farming Derek Cooper Outstanding Achievement Award 2023; Survation polling found a third of parents can no longer afford school meals; gave evidence to House of Lords Food, Diet and Obesity Committee and Youth Select Committee
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