Becoming a Borough of Sport: Impact Report 2025

The London Borough of Merton's Borough of Sport initiative is a whole-council approach to embedding physical activity across community life, guided by three missions: sport opportunities for all, putting Merton on the map, and strengthening the sport sector. The 2025 impact report covers two years of delivery, showing 67.6% of adults now active (above London and England averages), £2.25 million in external funding secured at a 4:1 multiplier, and 45+ new initiatives launched. Programmes span free swimming, adapted tennis via the Tim Henman Foundation, Merton Women Run, a sports equipment loan network (the largest in the UK), and a grants fund supporting 42 community projects. The model has been endorsed by CIPFA and The Health Foundation as a replicable template for preventative investment in local government.

Report snapshot
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📋About

Free swimming for over-65s, under-16s and care leavers; Borough of Sport grants fund (45+ funded initiatives); Morden parkrun; Merton Women Run; Tim Henman Foundation adapted tennis in special schools; Merton Moves coaching programme for older adults; Equip sports equipment loan scheme (27 boxes, 15,000 users); PlayZones; library fitness classes; Walking Netball; My Ends youth diversion programme Custom geography from upload: Merton

📊Key Metrics

67.6% of Merton adults (117,000 people) now active — above London and England averages, representing 6,800 more active adults than previous years Key Metric 1
£2.25 million in external funding secured since launch, representing a 4:1 multiplier on council investment Key Metric 2
20,000+ residents reached across three Big Sports Day events; 50,000+ visits to Borough of Sport Activity Finder Key Metric 3

Key Outcomes

  • 48.6% of Merton children achieve 60+ minutes of daily activity — above both London and national averages — with the borough achieving the highest Active Lives survey response rate in London (37 schools, 2,500+ pupils), enabling a reliable baseline for tracking progress
  • Merton Moves coaching programme supported 300 older adults to take up physical activity, with 88% reporting improved physical health, 62% more social contact, and 53% better mental wellbeing
  • The Borough of Sport model was recognised by CIPFA and The Health Foundation as a national leading example of preventative local government investment, with 67% of spending classified as preventative and the remainder enabling — demonstrating measurable prevention within existing budgets

📍Geography

London, Other

2025 Enhanced

Impact Report 2024/25

18,500 people engaged in 2024-25; 10,829 hours of coaching delivered; 13,880 school and college participants
Key Metric 1
83% of HITZ participants progressed into education, employment or training; 6,950 women and girls introduced to rugby; 15% of participants had a disability or learning needs
Key Metric 2
3,000 young lives impacted through Tackling Insights STEM programme; 700+ hot nutritious meals provided to children in school holidays; 2,750 match day participants
Key Metric 3
83% of Fit as a Bull participants incorporated physical exercise into daily routine; 79% saw increased confidence; combined weight loss of 129kg from 24/25 cohort; 37% increase in feeling inspired through Tackling Insights
2024 Enhanced

Sported Foundation Annual Report 2024

2,850 community sports organisations in membership network, collectively reaching over 500,000 young people
Key Metric 1
£1.6 million in grants distributed directly to community groups across the UK
Key Metric 2
96% of young people at Sported member groups are from historically under-served communities
Key Metric 3
82% of Sported member groups said the charity's support made a positive difference to their organisation, with 86% of leaders on a project or 1:1 consultancy reporting increased skills and knowledge in running their group
2025 Enhanced

Impact Report 2024/25

20,204 total engagements; 1,621 hours of free sporting activity; 5,457 free meals provided; 468 young people engaged through Youth Hub with 1,222 hours of free youth provision
Key Metric 1
100% of Cancer Prehab participants reported improved resilience and ability to cope with treatment; 100% of Strong Start participants achieved weight reduction targets and adopted sustainable exercise routines; 90% of Cancer Prehab participants reported better mental wellbeing
Key Metric 2
Named EFL League Two Community Club Organisation of the Year 2025; won Community & Charity Organisation of the Year at Wyre Business Awards 2024; Sports College CEFA side crowned CEFA North West Champions at Wembley 2025; Veterans Community Garden awarded Level 4 Thriving certificate at North West in Bloom
Key Metric 3
80% of Football4All participants reported stronger friendships and reduced loneliness; 61% of Champions referrals have better understanding of anti-social behaviour; 90% of Early Years participants improved social interaction; 92% of teachers reported greater confidence through supported PE delivery