Education & Young People Arts, Culture & Heritage 2022
MAMA Youth Project

MAMA Youth Project Impact Report 2022

MAMA Youth Project is a London-based charity training motivated young adults from underrepresented and disadvantaged backgrounds into sustained media employment. In 2022 it trained 100 young people across TV production and digital media programmes, with 83% of TV Production alumni still employed in media six months later. Trainees produce content for broadcast on Sky Arts through BAFTA award-winning production company Licklemor, gaining their first industry credit. The charity's 600-strong alumni pool spans roles at Sky, BBC, ITV, IMG and Banijay, and its Inclusion Awareness Workshops are delivered to media companies across the industry.

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📋About

14-week intensive TV Production training programme culminating in broadcast credit on Sky Arts via Licklemor Productions; 6-week Digital Content Production training at Sky's campus; Media Awareness Course; ongoing talent placement support; pastoral care including Employee Assistance Programme and Hardship Fund; Inclusion Awareness Workshops for media companies; one-to-one industry mentoring for trainees and alumni Custom geography from upload: UK

📊Key Metrics

100 young people received training across all programmes in 2022; 84 participated in intensive 14-week TV Production and 6-week Digital Media courses Key Metric 1
83% of TV Production trainees still in employment in media 6 months after completion; 77% of Digital Media trainees still working in the industry 6 months after completion Key Metric 2
97 mentoring pairs matched during the year; 50% of 88 mentoring participants reported sessions benefited their mental health Key Metric 3

✅Key Outcomes

  • 94% of TV Production trainees completed the programme; 57% recommended for a paid placement or entry level job in the industry
  • 600-strong alumni pool placed in roles at Sky, BBC, ITV, IMG, Gravity Media, Banijay, Fulwell73 and other major broadcasters and production companies
  • 64% of trainees from non-graduate backgrounds; 61% Black or Black British; 25% on benefits at point of entry — programme directly addresses underrepresentation in an industry where only 12% of employees across five main broadcasters are from underrepresented backgrounds

📍Geography

London, Other

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