2022 Free

MAMA Youth Project Impact Report 2022

MAMA Youth Project is a London-based charity training motivated young adults from underrepresented and disadvantaged backgrounds into sustained media employment. In 2022 it trained 100 young people across TV production and digital media programmes, with 83% of TV Production alumni still employed in media six months later. Trainees produce content for broadcast on Sky Arts through BAFTA award-winning production company Licklemor, gaining their first industry credit. The charity's 600-strong alumni pool spans roles at Sky, BBC, ITV, IMG and Banijay, and its Inclusion Awareness Workshops are delivered to media companies across the industry.

Report snapshot
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About

14-week intensive TV Production training programme culminating in broadcast credit on Sky Arts via Licklemor Productions; 6-week Digital Content Production training at Sky's campus; Media Awareness Course; ongoing talent placement support; pastoral care including Employee Assistance Programme and Hardship Fund; Inclusion Awareness Workshops for media companies; one-to-one industry mentoring for trainees and alumni Custom geography from upload: UK

Key Metrics

Key Metric 1 100 young people received training across all programmes in 2022; 84 participated in intensive 14-week TV Production and 6-week Digital Media courses
Key Metric 2 83% of TV Production trainees still in employment in media 6 months after completion; 77% of Digital Media trainees still working in the industry 6 months after completion
Key Metric 3 97 mentoring pairs matched during the year; 50% of 88 mentoring participants reported sessions benefited their mental health

Key Outcomes

  • 94% of TV Production trainees completed the programme; 57% recommended for a paid placement or entry level job in the industry
  • 600-strong alumni pool placed in roles at Sky, BBC, ITV, IMG, Gravity Media, Banijay, Fulwell73 and other major broadcasters and production companies
  • 64% of trainees from non-graduate backgrounds; 61% Black or Black British; 25% on benefits at point of entry — programme directly addresses underrepresentation in an industry where only 12% of employees across five main broadcasters are from underrepresented backgrounds

Geography

London, Other

Impact Snapshot
Key Metric 1
440,000+ young people aged 4-18 active members across 7,000 Groups
Key Metric 2
140,000 volunteers supporting the movement across the UK
Key Metric 3
373 Sections opened or re-energised in England between April 2024 and March 2025
0.3% overall growth in young people (ages 4-18), driven by 31% increase in Squirrel Scouts (5,200 young people)
Impact Snapshot
Key Metric 1
55,000 foster carers and 370 fostering service providers as members across the UK
Key Metric 2
45 new Fostering Friendly Employers recruited, bringing the scheme to over 680,000 employees across the UK
Key Metric 3
95 Fostering Wellbeing Pioneers in Wales offering peer support and mentoring to fellow foster carers
191 children and young people engaged in outdoor adventure weeks through the Fostering Attainment and Achievement programme in Northern Ireland
Impact Snapshot
Key Metric 1
4,003 free-school-meal-eligible young people supported across programmes and workshops in 2024/25
Key Metric 2
348 employers engaged and 2,052 unique volunteers contributed to programme delivery
Key Metric 3
£5.73 raised for every £1 invested in fundraising, on total income of £5.5m
84% of alumni surveyed are in education or employment, and 92% believe the programme improved their career prospects
Impact Snapshot
Key Metric 1
107,375 people supported in 2024/25, up 10% year-on-year
Key Metric 2
51,000 students given careers information, advice and guidance across 245 schools and colleges
Key Metric 3
Group income £14.18m (year ended 31 March 2025)
12,881 participants supported through justice services contracts across 18 UK prisons