Sport & Physical Activity Education & Young People 2024
Manchester United Foundation

Manchester United Foundation — Our Impact 2024/25

Manchester United Foundation is the independent charity of Manchester United, established in 2007. In 2024/25, it reached 41,289 young people across 125 projects, delivering nearly 50,000 hours of free coaching and activity. Total social value of £61.26 million was independently calculated by Substance — £11.57 per £1 spent — spanning education and employment, physical and mental wellbeing, and community impact. Fan donations exceeded £1.1 million. Highlights include Ability Counts participants competing in Houston, a commemorative trip to Munich, and player visits to schools and projects across Greater Manchester's most deprived communities.

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Report snapshot
41,289 unique participants across 125 projects; 517,304 total free-of-charge attendances; 49,767 hours of delivery Key Metric 1
£61,256,384 in social value generated — £11.57 for every £1 spent; spanning education and employment (£28.5m), physical and mental wellbeing (£20.3m), social and community (£10m) and additional support (£2.5m) Key Metric 2
41% female participation; 70% of participants from the top 20% most deprived areas; 2,915 qualifications achieved; 14,600 global Skills Lab visitors from 31 countries Key Metric 3
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📋About

Premier League Kicks; Premier League Primary Stars; Premier League Inspires; Ability Counts PAN-disability football; Street Reds and Sir Bobby's Street Reds community football; Skills Lab at Old Trafford (387 workshops); Sport and Youth Leadership degree with Manchester Metropolitan University; outreach across London, Carlisle, Derbyshire and Northern Ireland Custom geography from upload: Greater Manchester

📊Key Metrics

41,289 unique participants across 125 projects; 517,304 total free-of-charge attendances; 49,767 hours of delivery Key Metric 1
£61,256,384 in social value generated — £11.57 for every £1 spent; spanning education and employment (£28.5m), physical and mental wellbeing (£20.3m), social and community (£10m) and additional support (£2.5m) Key Metric 2
41% female participation; 70% of participants from the top 20% most deprived areas; 2,915 qualifications achieved; 14,600 global Skills Lab visitors from 31 countries Key Metric 3

✅Key Outcomes

  • Social value increased by over 20% year-on-year — up from £50.4m in 2023/24 to £61.3m in 2024/25
  • Over £1.1m raised by fans — £660,000+ via season ticket scheme and online checkout rounding; £480,000 through Supporters' Club Warm-Up events and matchday lottery
  • Ability Counts participants represented Manchester United at the Genuine Cup disability football tournament in Houston, Texas — one of 38 teams from 22 countries across 5 continents

📍Geography

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