Environment & Climate Education & Young People 2025
Norfolk Wildlife Trust

Impact Report 2024-25

Norfolk Wildlife Trust is the UK's oldest Wildlife Trust, managing over 60 nature reserves covering 5,100 hectares in Norfolk. In 2024–25 it restored 126 ponds, advised landowners on 112 wildlife sites, reached 4,856 children through education, launched its Wild Youth Action programme for 11–25-year-olds, and opened Sweet Briar Marshes — a new accessible urban nature reserve in Norwich. Fen orchid numbers at Upton Fen rose to a record 3,460 plants.

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📋About

Nature reserve management (heathland, woodland, wetland, coastal habitats); peatland and wetland restoration; Ancient Woodland Inventory surveys; landowner and community habitat advice; planning and policy advocacy; Norfolk Wildlife Services ecology consultancy; Wild Youth Action youth programme; Nextdoor Nature community engagement; Sweet Briar Marshes urban nature reserve (Norwich); Wilder Communities workshops and events

📊Key Metrics

Over 60 nature reserves managed covering almost 5,100 hectares — equivalent to 1% of Norfolk's land Key Metric 1
126 ponds restored or advised on across the county; habitat improvement advice given to landowners across 112 County Wildlife Sites Key Metric 2
4,856 school children inspired through education visits; 1,292 young people aged 11–25 engaged through the new Wild Youth Action programme Key Metric 3

✅Key Outcomes

  • Fen orchid population at Upton Fen increased from several dozen plants to 3,460 — an increase of over 1,000 compared to the previous year — through dedicated staff and volunteer conservation management
  • Natterjack toad reached record numbers at Syderstone Common with 61 strings of spawn counted and thousands of toadlets emerging, following decades of conservation work
  • Sweet Briar Marshes opened in Norwich in May 2024 with 83 free events attended by over 1,000 people, providing accessible urban nature for local communities including people with disabilities and mobility needs

📍Geography

East of England

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