Impact Report 2023-24

Oxford United in the Community (charity no. 1125173) is the official charity of Oxford United Football Club, operating across Oxfordshire. The 2023/24 Impact Report covers Premier League Kicks, disability football, refugee integration through Oxford Phoenix FC, prison rehabilitation at HMP Bullingdon, and primary school programmes, with social value rising 88% to just under £1 million in a year that culminated in the club's Championship promotion.

Report snapshot
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📋About

Premier League Kicks (young people aged 8–18 at risk in Blackbird Leys and partner venues across Oxfordshire, in partnership with Oxfordshire Youth and Thames Valley Police); Premier League Primary Stars (PE, PSHE, literacy and numeracy in primary schools); Disability football in partnership with Abingdon & Witney College (30+ adult participants with learning differences, twice weekly); The Manor Club (social events for over-50s and U's fans, tackling loneliness); Oxford Phoenix FC (football for refugees and asylum seekers, twice-weekly training, in partnership with Refugee Resource and Asylum Welcome); Twinning Project at HMP Bullingdon (10-week football rehabilitation programme); Elite Development Centre (invitation-only youth coaching pathway to Oxford United Academy); Skills Centres; Holiday Camps; Girls Only Camps; After School Clubs; Mascot and Guard of Honour matchday experiences; season ticket donation scheme via OxVox

📊Key Metrics

Total income £365,980 and total expenditure £418,619 (year ended 30 June 2024, charity no. 1125173); 56% of income generated through trading activity reinvested into community programmes; estimated social value increased 88% year-on-year to just under £1 million Key Metric 1
Over 300 participants in Premier League Kicks programme (venues increased from 2 to 4); 26 prisoners trained across 2 cohorts at HMP Bullingdon with 20 achieving FA Level 1 coaching qualification Key Metric 2
54 Premier League Kicks participants engaged with workshops on knife crime, gambling and mental health; 13 targeted 1:1 pupil interventions delivered via Premier League Primary Stars across 4 primary schools Key Metric 3

Key Outcomes

  • Girls from Premier League Kicks at Blackbird Leys qualified for the Premier League Kicks Cup national final at St George's Park after winning a regional qualifier in Portsmouth; Oxford United inclusion squad played first ever competitive fixture (vs Northampton Town Community Trust)
  • Oxford United won promotion to the Championship in May 2024; 15 deserving programme participants enjoyed a VIP trip to the League One Play-Off Final at Wembley; MOU signed with the Joey Beauchamp Foundation to develop mental health provision across Oxfordshire
  • Oxford Phoenix FC refugee football programme delivered in partnership with Refugee Resource, Asylum Welcome and Oxfordshire FA; Thames Valley Police Neighbourhoods Conference invited Trust to present on Premier League Kicks community impact; one HMP Bullingdon graduate secured employment at a club charity following programme completion

📍Geography

South East

2025 Enhanced

Impact Review 2024/25

£3,112,419 raised to deliver projects in 2024/25; total income £2,920,000 and total expenditure £2,850,000 (year ended 31 August 2024)
Key Metric 1
28,692 people took part in activities; 307,544 visits to sessions; 17,793 sessions delivered
Key Metric 2
More than 16,000 young people engaged across early years and primary programmes; 34 Premier League Primary Stars partner schools; over 7,000 healthy meals provided on HAF camps
Key Metric 3
Blackpool FC Sports College A Team won the CEFA league title 2024/25; BFC School received 'Good' Ofsted rating in November 2024; Norbreck Primary Academy reached EFL Utilita Kids Cup National Final at Wembley, winning Regional Finals unbeaten
2025 Enhanced

Impact Report 2025

Total income £659,217 and total expenditure £674,216 (year ended 30 June 2025, charity no. 1137275); 10,252 individuals engaged across the 2024/25 season, with 9,713 being young people in schools
Key Metric 1
82% of participants reported positive impact on mental wellbeing; 84% on physical wellbeing; 82% on sense of community; 86% made new friends since joining
Key Metric 2
70% agreed they made positive changes to their life as a result of CUF activity; 63% of adult participants felt a strong sense of community/belonging, 2% above the national average; 78% agreed they feel more motivated to be physically active (Forever United older adults programme)
Key Metric 3
56.7% of young people hardly ever or never feel lonely vs national average; 94% of participants feel welcome, safe and included; CUF participants ranked higher than Cambridge and UK averages for happiness, life satisfaction and worthwhile life
2025 Enhanced

Impact Report 2024-25

6,744 participants engaged across education, social inclusion, employability, heritage and health programmes in 2024/25
Key Metric 1
37,357 hours of positive activity delivered; £3.9 million in social value generated
Key Metric 2
4,805 pupils supported across 58 education settings; 300+ young people referred across six Engage hubs in Northampton, Kettering, Corby and Milton Keynes
Key Metric 3
89% of young people attending Engage programme made positive steps; 92% of employability learners moved to positive progression