Impact Report 2024

Place2Be is a leading children's mental health charity, providing in-school counselling and mental health support in over 650 schools across England, Scotland and Wales. In 2023/24 the charity reached over 350,000 children and young people through its Whole School Approach, with 78% of primary-age children and 91% of secondary-age children showing improved mental health after one-to-one counselling. Total income was £24.9 million with total expenditure of £27.6 million, reflecting investment in expanded school-based services and workforce development.

Report snapshot
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📋About

One-to-one and group counselling in schools; family practitioner and parenting support; Mental Health Champions training for school staff; counsellor training and qualifications; Children's Mental Health Week; policy and public affairs advocacy

📊Key Metrics

Work with over 650 schools reaching over 350,000 children and young people Key Metric 1
78% of children aged 5-11 and 91% of children aged 11-18 showed improved mental health after one-to-one counselling Key Metric 2
40,000+ pupils accessed Place2Talk self-referral service — the highest since 2020 Key Metric 3

Key Outcomes

  • 9,355 participants completed the Mental Health Champions Foundation programme; nearly 90,000 people have taken part since launch
  • 63% of children showed classroom learning improved after counselling; every £1 spent generates £8 in societal benefits (Pro Bono Economics, 2022)
  • 340,000 students joined Children's Mental Health Week 2024; evidence submitted to over 20 reports, consultations and inquiries across the UK

📍Geography

UK-Wide

2025 Enhanced

Annual Report and Financial Statements 2024-25

Over 66,000 people reached through support services in 2024/25
Key Metric 1
Nearly 38,000 people received personalised support from local Stroke Support Coordinators
Key Metric 2
£31.4 million raised in fundraised income — the charity's best-ever fundraising year
Key Metric 3
434 active Stroke Support Groups helping around 13,000 stroke survivors and families
2025 Enhanced

Annual Report and Accounts 2024/25

71,703 support activities delivered for bereaved people in 2024/25
Key Metric 1
Over 28,000 calls and emails answered by the national Cruse Helpline
Key Metric 2
Over 24,000 adults, children and young people supported through one-to-one sessions
Key Metric 3
Over 3,000 people supported through Cruse Bereavement Groups, with evidence of improved wellbeing and reduced isolation
2024 Enhanced

Muscular Dystrophy UK Impact Report 2023/24

2,752 people contacted helpline; 470 people received cost-of-living grants; 43 active research projects; 11 new grants worth £1.3 million awarded; £9.5 million total income — 16% increase on previous year
Key Metric 1
152 people supported through advocacy service; 24 Neuromuscular Centres of Excellence or Pursuing Excellence Awards; 10 NHS treatment appraisal processes participated in; 507 enrolments on e-learning modules; 465 attendees across six health professional upskilling webinars
Key Metric 2
80% of neuromuscular care advisor and clinical nurse specialist workforce attended Care Advisor Conference; 324 Changing Places toilets registered; for every £1 spent on fundraising, £3.70 raised; 68p in every £1 spent on charitable activities
Key Metric 3
SMA added to NHS newborn screening 'in-service evaluation' following MDUK co-secretariat work with UK SMA Newborn Screening Alliance; two treatment appraisals resulted in NHS approval; RHS Chelsea Flower Show garden secured to raise awareness with new audiences