Impact Report 2024-25

Port Vale Foundation is the charitable arm of Port Vale Football Club, operating from Burslem, Stoke-on-Trent. In 2024-25 the Foundation worked with 5,927 participants across sport, health, education and community programmes. Using the power of football and the club's community identity, PVF delivered measurable improvements across physical activity, mental wellbeing, personal development and community cohesion — with results consistently above national and regional benchmarks. 75% of participants reported making a positive change to their life as a result of their involvement, and 97% of parents rated the experience as useful or beneficial for their child.

Report snapshot
5,927 participants worked with across all programmes in 2024-25; 65% of adult participants classed as physically active — 1.5% above the national average and 5.9% higher than 2023-24 Key Metric 1
88% of participants reported their activity was positive or very positive for their mental wellbeing; happiness (7.97/10), life satisfaction (7.82/10) and sense of worthwhile life (7.91/10) all above national and regional averages Key Metric 2
75% of participants reported making a positive change to their life since beginning activity with PVF; 89% agreed their local area is a place where people from different backgrounds get on well together — 23% above national and regional averages Key Metric 3
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📋About

Sport and physical activity (Foundation/Wellbeing Football, Ladies Netball, Every Girl Counts, PL Kicks girls football, junior football); Health and wellbeing (Memory Lane, Time for Tea, Walking Football, community meals, baby massage, family hub); Education and employability (Education Development Squad with Stoke-on-Trent College, Valiant Voice, University of South Wales course, mentoring, Football and Education, HAF holiday clubs, e-sports); Community engagement (South Asian community group, Iftar and Eid events, female-only swimming); Supporter engagement and fan zone Custom geography from upload: Stoke-on-Trent / North Staffordshire

📊Key Metrics

5,927 participants worked with across all programmes in 2024-25; 65% of adult participants classed as physically active — 1.5% above the national average and 5.9% higher than 2023-24 Key Metric 1
88% of participants reported their activity was positive or very positive for their mental wellbeing; happiness (7.97/10), life satisfaction (7.82/10) and sense of worthwhile life (7.91/10) all above national and regional averages Key Metric 2
75% of participants reported making a positive change to their life since beginning activity with PVF; 89% agreed their local area is a place where people from different backgrounds get on well together — 23% above national and regional averages Key Metric 3

Key Outcomes

  • 98% of parents felt their child's activity at PVF was positive or very positive for their mental wellbeing (up 10% on 2023-24); 98% positive for personal development (up 9.2%); 97% said the activity was useful or beneficial for their child
  • 90% of participants reported positive impact on personal development — 6.6% higher than the previous season; adult resilience scores 2.8% above the national average
  • 92% of Port Vale supporters reported a very or fairly strong sense of belonging — 37% above the national average; 98% felt being a supporter was positive for their sense of community

📍Geography

Other

2025 Enhanced

Impact Report 2024/25

20,204 total engagements; 1,621 hours of free sporting activity; 5,457 free meals provided; 468 young people engaged through Youth Hub with 1,222 hours of free youth provision
Key Metric 1
100% of Cancer Prehab participants reported improved resilience and ability to cope with treatment; 100% of Strong Start participants achieved weight reduction targets and adopted sustainable exercise routines; 90% of Cancer Prehab participants reported better mental wellbeing
Key Metric 2
Named EFL League Two Community Club Organisation of the Year 2025; won Community & Charity Organisation of the Year at Wyre Business Awards 2024; Sports College CEFA side crowned CEFA North West Champions at Wembley 2025; Veterans Community Garden awarded Level 4 Thriving certificate at North West in Bloom
Key Metric 3
80% of Football4All participants reported stronger friendships and reduced loneliness; 61% of Champions referrals have better understanding of anti-social behaviour; 90% of Early Years participants improved social interaction; 92% of teachers reported greater confidence through supported PE delivery
2024

Impact Report 2024

83.3% of young players are physically active (60+ minutes of exercise daily) — compared to 47% national average; programmes operate in areas falling in the top 1% of highest child income deprivation nationally (IDACI)
Key Metric 1
Happiness score of 7.4 out of 10 for young people in school years 9–11 — compared to national average of 6.2; 66% of parents strongly agree their child shows increased resilience, versus 35% national average
Key Metric 2
9 in 10 young people have made friends from different national, ethnic or socioeconomic backgrounds; 8 in 10 have made new friends or found it easier to make friends since joining; financial assistance model ensures no one is turned away
Key Metric 3
83.3% of participants physically active versus 47% national average; participants from minority ethnic backgrounds — who face greatest barriers to sport — outperform national average activity levels across all ethnic groups tracked
2025

Impact Report 2025

20,187 people engaged across all community programmes; 4,012 average weekly interactions at Stanley Sports Hub; income of £1,409,075 with £187,356 surplus; 93% of expenditure on direct delivery
Key Metric 1
1,248 free Accrington Stanley shirts gifted to every Year 3 pupil in Hyndburn (9th year of initiative — over 10,000 shirts given since inception); 512 children attended holiday courses; 2,781 children in Premier League Primary Stars programme
Key Metric 2
150 veterans connected through dedicated programmes; 110 students on full-time football education programme; 463 Premier League Kicks participants; 282 children received free school holiday provision; 3,320 people aged 50+ took part in over-50s football
Key Metric 3
Stanley Sports Hub selected as proposed official base camp for FIFA Women's World Cup 2035 bid; Prime Minister Rishi Sunak visited in January 2024; Cancer Prehab described as 'a lifeline' by participants — reduces isolation and anxiety alongside physical preparation for treatment