Impact Report 2024

Swindon Town FC Community Foundation is the official charity of Swindon Town FC, delivering community programmes across Swindon and Wiltshire through sport, education, health and social inclusion. Their 2024 impact report documents 4,012 sessions averaging 11 per day, £12.3m in social value (up 37% year-on-year), and a wide programme portfolio anchored by Foundation Park — the only community-use covered sporting facility in central Swindon.

Report snapshot
4,012 community sessions and events delivered throughout 2024 — averaging 11 per day; 61,467 aggregate participants actively engaged in sport and physical activity; Foundation Park estimated footfall of 8,622,146 in 2023/24 Key Metric 1
£12,330,716 of social value generated in 2023/24 — up from £9,035,162 in 2022/23 (a 37% increase); £7,152,890 of that social value directly related to health programmes; 52% increase in sports participation programme attendance since 2022/23 Key Metric 2
91% of social inclusion programme participants reported improved mental wellbeing; 92% of education participants reported more positive attitudes towards education; 93% of health participants reported improved understanding of how to live a balanced lifestyle Key Metric 3
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📋About

Premier League Primary Stars (2,527 participants); C6 Football & Education; Premier League Kicks; Girls-Only Kicks; Disability Sessions; Refugee Sessions; Extra Time (older adults); Football Fans in Training; Sporting Memories Café; Foundation Centres (talent pathway); Premier League Fans Fund; Foundation Park (community hub) Custom geography from upload: Swindon / Wiltshire

📊Key Metrics

4,012 community sessions and events delivered throughout 2024 — averaging 11 per day; 61,467 aggregate participants actively engaged in sport and physical activity; Foundation Park estimated footfall of 8,622,146 in 2023/24 Key Metric 1
£12,330,716 of social value generated in 2023/24 — up from £9,035,162 in 2022/23 (a 37% increase); £7,152,890 of that social value directly related to health programmes; 52% increase in sports participation programme attendance since 2022/23 Key Metric 2
91% of social inclusion programme participants reported improved mental wellbeing; 92% of education participants reported more positive attitudes towards education; 93% of health participants reported improved understanding of how to live a balanced lifestyle Key Metric 3

Key Outcomes

  • C6 boys' team won the National Cup; girls' team reached the National Cup Final; Extra Time men's group celebrated 15th anniversary; Football Fans in Training participants lost 100kg+ combined; Francis Abijo earned STFC U18 scholarship; GIRLS-Only Kicks team qualified for national finals
  • Swindon Year 6 students are 1.4% below the national average for overweight/obesity — a key context stat; only FA Emerging Talent Centre licence in Wiltshire held by STFC Community Foundation; 3,019 hours of community pitch use booked at Foundation Park in 2024
  • Premier League Fans Fund launched February 2024 targeting ethnically diverse and underrepresented communities; 2 employment/volunteering opportunities provided to participants with Down's Syndrome via WorkFit; 90% of participants reported improved knowledge of other cultures and backgrounds

📍Geography

Other

2025 Enhanced

Impact Report 2024/25

20,204 total engagements; 1,621 hours of free sporting activity; 5,457 free meals provided; 468 young people engaged through Youth Hub with 1,222 hours of free youth provision
Key Metric 1
100% of Cancer Prehab participants reported improved resilience and ability to cope with treatment; 100% of Strong Start participants achieved weight reduction targets and adopted sustainable exercise routines; 90% of Cancer Prehab participants reported better mental wellbeing
Key Metric 2
Named EFL League Two Community Club Organisation of the Year 2025; won Community & Charity Organisation of the Year at Wyre Business Awards 2024; Sports College CEFA side crowned CEFA North West Champions at Wembley 2025; Veterans Community Garden awarded Level 4 Thriving certificate at North West in Bloom
Key Metric 3
80% of Football4All participants reported stronger friendships and reduced loneliness; 61% of Champions referrals have better understanding of anti-social behaviour; 90% of Early Years participants improved social interaction; 92% of teachers reported greater confidence through supported PE delivery
2024

Impact Report 2024

83.3% of young players are physically active (60+ minutes of exercise daily) — compared to 47% national average; programmes operate in areas falling in the top 1% of highest child income deprivation nationally (IDACI)
Key Metric 1
Happiness score of 7.4 out of 10 for young people in school years 9–11 — compared to national average of 6.2; 66% of parents strongly agree their child shows increased resilience, versus 35% national average
Key Metric 2
9 in 10 young people have made friends from different national, ethnic or socioeconomic backgrounds; 8 in 10 have made new friends or found it easier to make friends since joining; financial assistance model ensures no one is turned away
Key Metric 3
83.3% of participants physically active versus 47% national average; participants from minority ethnic backgrounds — who face greatest barriers to sport — outperform national average activity levels across all ethnic groups tracked
2025

Impact Report 2025

20,187 people engaged across all community programmes; 4,012 average weekly interactions at Stanley Sports Hub; income of £1,409,075 with £187,356 surplus; 93% of expenditure on direct delivery
Key Metric 1
1,248 free Accrington Stanley shirts gifted to every Year 3 pupil in Hyndburn (9th year of initiative — over 10,000 shirts given since inception); 512 children attended holiday courses; 2,781 children in Premier League Primary Stars programme
Key Metric 2
150 veterans connected through dedicated programmes; 110 students on full-time football education programme; 463 Premier League Kicks participants; 282 children received free school holiday provision; 3,320 people aged 50+ took part in over-50s football
Key Metric 3
Stanley Sports Hub selected as proposed official base camp for FIFA Women's World Cup 2035 bid; Prime Minister Rishi Sunak visited in January 2024; Cancer Prehab described as 'a lifeline' by participants — reduces isolation and anxiety alongside physical preparation for treatment