Sport & Physical Activity Health & Wellbeing 2025
The Killie Community

The Killie Community Social Value Impact Report 2025

This is The Killie Community's first Social Value Impact Report, marking 10 years since its origins as the community arm of Kilmarnock FC. The 2024-25 report covers youth outreach, inclusion, health & wellbeing across Kilmarnock and East Ayrshire, generating £6.33m social value at a £1:£21.39 SROI ratio.

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Report snapshot
£6,330,872 total social value; SROI of £1:£21.39 (independently assessed by Collins McHugh) Key Metric 1
6,022 total people engaged; 1,760 under-18s engaged through youth programmes; 3,939 participants via Sport for All strand Key Metric 2
Improved children's wellbeing £1,681,400; increased community cohesion £1,443,250; increased physical activity £924,694; attendance at cultural events £788,785; reduced loneliness £623,770; improved mental health £617,232 Key Metric 3
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📋About

Youth outreach (Gamechangers 683 participants; School Holiday Programme 556; Killie Kickers/Kids; Pitchin' In; Off the Bench); inclusion (ASN football; Football Memories with Alzheimer Scotland 174 participants; Walking Football 50+; Walk & Talk; Get Together warm space; 3,600+ free match tickets); health (Beat to Treat cardiac screening; FFIT weight management; Prostate FFIT; Weigh to Go) Custom geography from upload: United Kingdom

📊Key Metrics

£6,330,872 total social value; SROI of £1:£21.39 (independently assessed by Collins McHugh) Key Metric 1
6,022 total people engaged; 1,760 under-18s engaged through youth programmes; 3,939 participants via Sport for All strand Key Metric 2
Improved children's wellbeing £1,681,400; increased community cohesion £1,443,250; increased physical activity £924,694; attendance at cultural events £788,785; reduced loneliness £623,770; improved mental health £617,232 Key Metric 3

✅Key Outcomes

  • £2,303,191 value against tackling poverty & inequality; £2,165,696 against improving community wellbeing; £1,842,400 against supporting children & young people (aligned to East Ayrshire Council Kilmarnock Strategic Vision 2022–27)
  • Crime reduction value £89,883; employment value £55,233; apprenticeships £52,936; volunteering £19,585; first Social Value Impact Report published (charity's 10th anniversary year)
  • 683 in Gamechangers programme; 174 Football Memories attendees; 43 ASN participants; charity rebranded from Kilmarnock FC community arm to The Killie Community; new Community Hub and pitch now open

📍Geography

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