2025 Free

Impact Report 2024-2025

The Salvation Army Thrift Store National Recycling Operations is Canada's only national Salvation Army division and one of Canada's largest textile collectors. In 2024-25, 13.6 million guests and donors were served across 97 thrift stores and 117 donor welcome centres; 80.5 million lbs of goods were diverted from landfill (95% of donations); 816,635 tonnes of carbon emissions were displaced; over $1 million was raised through GoodWorks@Work fundraising campaigns; and 110 donation drives collected 183,513 lbs of goods. 1,900+ employees work across 13 distribution and recycling centres.

Report snapshot
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About

97 thrift stores; 117 Donor Welcome Centres; 13 distribution and recycling centres; 4 home offices; GoodWorks@Work in-store fundraising campaigns; corporate donation partnerships (130+ business partners); donation drive events; Brighter Futures Sponsorship; vouchers for people in need to shop at no cost; ethical recycling partnerships; diversion of clothing, household items, books, electronics and metals Custom geography from upload: Canada (International) — 97 thrift stores nationwide

Key Metrics

Key Metric 1 13.6 million guests and donors served; 80.5 million lbs of goods diverted from landfill; 95% of donated textiles make a tangible impact (less than 5% to landfill)
Key Metric 2 816,635 tonnes of carbon emissions displaced; 135,192 kilolitres of water saved; equivalent to planting 37.5 million trees or removing 177,529 cars from the road
Key Metric 3 Over $1 million raised through GoodWorks@Work campaigns including $573,308 Christmas Kettle, $167,787 Send a Kid to Camp, $96,021 Fight for Freedom (modern slavery), $102,464 Brighter Days; 110 donation drives collected 183,513 lbs of goods

Key Outcomes

  • The Salvation Army in Canada: 3 million visits for assistance last year; 4.8 million community and shelter meals distributed; 345,000 Christmas assistance visits; 8,350 shelter/addictions/detox/mental health beds; 73 individuals removed from human trafficking situations; 2,900 children and teens attended summer camps
  • Partnerships with 22 municipalities and cities (including Toronto, Vancouver, Edmonton, Winnipeg); 4 academic partners (Humber College, York University, University of Ottawa, University of Toronto); 6 non-profit partners including Canadian Red Cross, Habitat for Humanity, Food Bank Canada
  • Only national division within The Salvation Army Canada; partnership with Fairchild Radio's Winter Warm Wave in Vancouver; Islington United Church annual rummage sale partnership; operates in 400+ Canadian communities and 134 countries globally through Salvation Army confederation

Geography

International

Impact Snapshot
Key Metric 1
61,819 native oysters deployed across UK restoration projects in 2024/25
Key Metric 2
15,064 people participated in the Beachwatch beach clean programme, submitting 1,256 litter surveys — the highest in the programme's 31-year history
Key Metric 3
17,613 young people engaged through in-person or online youth programme sessions
£11.5 billion Ofwat investment package secured for storm overflow cuts in England and Wales following sustained MCS advocacy
Impact Snapshot
Key Metric 1
191,000 cats and kittens helped — 525 a day (2023: 184,000); 29,000 cats rehomed; 168,000 cats neutered including 13,000 feral cats; 93,000 cats microchipped
Key Metric 2
£96.9 million total income (2023: £89.3 million); £108.5 million net assets; £50.1 million legacy income; 9,800 volunteers (2023: 9,200)
Key Metric 3
430 cat owners helped to flee domestic abuse with 750 cats given temporary foster homes (Lifeline) — up from 229 in 2023; 5.9 million...
Mandatory microchipping for cats in England came into force June 2024 — direct result of years of Cats Protection campaigning; Pet Abduction Act came into force August 2024 making cat theft a specific criminal offence; Cat Manifesto sent to every election candidate with 111 newly elected MPs having responded
Impact Snapshot
Key Metric 1
32,000 people participated in learning activities; 65,000 volunteer hours contributed; 250,000 biodiversity-boosting plants and bulbs planted; 24,000 snowdrops planted by Royal Parks Half Marathon...
Key Metric 2
94% of public rated their visit as good or excellent; 5 consecutive years all 8 parks awarded Green Flag; 160,000+ members making 300,000+ visits;...
Key Metric 3
1,000 free plants donated to local charities, community groups and schools; 200 old noticeboards and maps replaced; 12,500 enquiries handled by visitor support team;...
Queen Elizabeth II Memorial Garden at Regent's Park received planning permission and is progressing — opening Spring 2026; Diana, Princess of Wales Memorial Playground renewal received planning permission — opening Spring 2026; Greenwich Park flagship restoration project completed — new meadows, shrubs, community facilities
Impact Snapshot
Key Metric 1
2,876 ha of land under direct influence for nature, with 7 species recovery projects at or near implementation
Key Metric 2
17,935 wilder community engagements in 2024–25 (67,935 cumulative since 2020); 55 wilder initiatives established in schools and public spaces
Key Metric 3
Over 25,000 individuals engaged through skills training, community rewilding events and nature-based programmes
7 species recovery projects delivered including beavers returning to Derbyshire for the first time in 800 years, Atlantic salmon restoration on the River Ecclesbourne, and white-clawed crayfish ark sites