Health & Wellbeing Poverty & Inclusion 2024
Willow Foundation

Willow Foundation Annual Report and Financial Statements 2024

Willow Foundation creates bespoke experiences and gift boxes for seriously ill 16 to 40-year-olds across the UK, helping them make precious memories with loved ones. Celebrating its 25th anniversary in 2024, the charity supported 1,257 young adults — 45 more than planned — including 480 who received personalised treat boxes. In total 3,459 people, including 750 children, shared Special Days. Total income reached £3.92 million and the charity has delivered over 22,000 experiences since 1999.

View Report
Report snapshot
13 Views

📋About

Special Days and breaks: 777 beneficiaries enjoyed bespoke days out or breaks; 100% said it provided something to look forward to; 99% reported a positive impact on mental health; 95% said it gave them an experience they could not otherwise afford Custom geography from upload: Welwyn Garden City (national reach)

📊Key Metrics

1,257 seriously ill young adults supported; 3,459 people in total (including 750 children) enjoyed Special Days or breaks; 480 treat boxes sent; 22,275 beneficiaries supported since 1999 Key Metric 1
60 staff (headcount); 30,164 volunteer hours (up 30%+ on prior year); value of volunteer hours: £345,081 (equiv. 15+ full-time employees) Key Metric 2
Total income: £3,923,552; total expenditure: £3,975,891; net deficit: £52,339; donations and legacies: £1,886,412; fundraising events: £1,023,062; retail shops: £932,110; total funds: £2,951,986; investments: £2,507,469 Key Metric 3

✅Key Outcomes

  • Treat boxes and reach: 480 bespoke treat boxes delivered to those too ill for days out (90% with incurable conditions); 750 children joined a seriously ill parent on a Special Day; 593 different medical referrers approved in 2024
  • Financial sustainability and growth: Total income grew 15% to £3.92 million; retail shops generated £132,000 profit across 8 stores; volunteer hours grew 30%+; charity plans to double annual beneficiary numbers to 2,400 by its 30th anniversary in 2029

📍Geography

UK-Wide

Related reports

All Health & Wellbeing reports →
2025 Enhanced
Royal Mencap Society (Mencap)

Annual Review April 2024 to March 2025

Social care services provided to thousands of people with learning disabilities; information and advice service caseloads growing in complexity; financial resilience rebuilt ahead of NI cost pressures
Key Metric 1
Omaze Yorkshire House Draw partnership raised £3.9m in 6 weeks with Jodie Whittaker as ambassador; awareness of people with learning disability significantly boosted through campaign
Key Metric 2
Voices Council (led by people with learning disabilities) challenged decisions on service handbacks, agency staffing and benefits access; new strategy to 2030 under development; new CEO Jon Sparkes OBE joined June 2024
Key Metric 3
Rebuilt financial resilience ahead of NI cost increases — 'more fortunate than many in the sector'; 80th anniversary approaching; new CEO appointed to lead strategy development
Health & Wellbeing Policy
View
2024 Enhanced
Guide Dogs (The Guide Dogs for the Blind Association)

Annual Report and Accounts 2024

518 new guide dog partnerships created in 2024 — 10% increase beating projections; 1,379 new puppies from breeding programme; 400th buddy dog partnership matched
Key Metric 1
17,500+ volunteers giving 12 million+ volunteer hours collectively; 2,400+ volunteers looked after dogs; 7,000+ training sessions on tech, travel and life skills delivered by Vision Rehabilitation Specialists
Key Metric 2
£47m raised through Sponsor a Puppy; £3.1m from raffles; £8.3m increased income from gifts in Wills; 3.45 million clicks to digital information and advice content; 5,900 visits to new Tech Selector assistive tech review tool
Key Metric 3
1,864 children and family members attended My Time to Play sessions; 6,852 large-print books delivered; 5,991 habilitation sessions completed to help children learn essential skills; 432,817 online learners accessing digital content
Health & Wellbeing Children
View
2025 Enhanced
Turning Point

Annual Report 2024-25

202,694 people supported across 270 locations; 74,070 in drug and alcohol; 102,531 in mental health; 1,035 in learning disability; turnover £191.9m
Key Metric 1
96% of regulated services rated Good or Outstanding by CQC; 12,456 naloxone kits dispensed (5.6% increase); 11,405 Hepatitis C tests (59% increase); 7,448 FibroScans (300% increase)
Key Metric 2
234 peer mentors; 82 volunteers; 5,194 colleagues (60% with lived experience); £7.79m invested in local VCSE organisations; £131.87m social value from local employment
Key Metric 3
87% of people supported have overall positive experience; 90% feel safe; 774/1,063 (72%) in Birmingham social prescribing service achieved goals across health, community, emotional and employment domains; new Lincolnshire Recovery Partnership reached over 160 staff in year one
Health & Wellbeing Homelessness
View