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Willow Foundation

Willow Foundation Annual Report and Financial Statements 2024

Willow Foundation creates bespoke experiences and gift boxes for seriously ill 16 to 40-year-olds across the UK, helping them make precious memories with loved ones. Celebrating its 25th anniversary in 2024, the charity supported 1,257 young adults — 45 more than planned — including 480 who received personalised treat boxes. In total 3,459 people, including 750 children, shared Special Days. Total income reached £3.92 million and the charity has delivered over 22,000 experiences since 1999.

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About

Special Days and breaks: 777 beneficiaries enjoyed bespoke days out or breaks; 100% said it provided something to look forward to; 99% reported a positive impact on mental health; 95% said it gave them an experience they could not otherwise afford Custom geography from upload: Welwyn Garden City (national reach)

Key Metrics

Key Metric 1 1,257 seriously ill young adults supported; 3,459 people in total (including 750 children) enjoyed Special Days or breaks; 480 treat boxes sent; 22,275 beneficiaries supported since 1999
Key Metric 2 60 staff (headcount); 30,164 volunteer hours (up 30%+ on prior year); value of volunteer hours: £345,081 (equiv. 15+ full-time employees)
Key Metric 3 Total income: £3,923,552; total expenditure: £3,975,891; net deficit: £52,339; donations and legacies: £1,886,412; fundraising events: £1,023,062; retail shops: £932,110; total funds: £2,951,986; investments: £2,507,469

Key Outcomes

  • Treat boxes and reach: 480 bespoke treat boxes delivered to those too ill for days out (90% with incurable conditions); 750 children joined a seriously ill parent on a Special Day; 593 different medical referrers approved in 2024
  • Financial sustainability and growth: Total income grew 15% to £3.92 million; retail shops generated £132,000 profit across 8 stores; volunteer hours grew 30%+; charity plans to double annual beneficiary numbers to 2,400 by its 30th anniversary in 2029

Geography

UK-Wide

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