10,000 people supported across community programmes in 2024; Premier League Kicks engaged 2,093 participants across 16 community venues; Premier League Primary Stars delivered 1,000 sessions engaging 1,548 children
Key Metric 1
Wrap Up Warm campaign raised £100,000+ for homelessness charities, donated 3,600+ items of warm clothing — awarded Most Engaged Ad on YouTube Christmas Ads Leaderboard 2024 (55.5 million impressions, 33.4 million video views); £1 million grant to Jamal Edwards Self Belief Trust — largest single grant in Foundation's history
Key Metric 2
98% of PL Kicks participants feel enabled to make healthier life choices; 94% of PL Primary Stars participants engaging in more school community activities; 89% of Junior Edge of the Box participants agreed sessions improved teamwork, problem solving and planning skills
Key Metric 3
Inspire Her: five-year mission with Nike as official partner to drive girls' football participation; Paul Canoville Foundation partnership (3 years, ~50,000 contact hours, ~10,000 participants); Blue Creator Fund year 2 — five creatives from underrepresented backgrounds awarded £20,000 each from 800+ applications