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Impact Report 2024-25

Aberdeen FC Community Trust's Impact Report 2024-25 covers the official charity of Aberdeen Football Club's work across education, employability, health, wellbeing and football programmes in Aberdeen City and Shire. In 2024-25 the Trust supported more than 7,500 distinct participants, delivered over 4,700 sessions, provided more than 40,000 hours of activity and served almost 5,000 meals, with its football programmes delivering £10 of social impact value for every £1 of income generated. Programmes include primary and secondary education work, the MINDSET mental health programme for 10 to 14 year olds, School of Football, Girls League, health walks, Football Fans in Training, Prostate FFIT with Prostate Scotland, Dons Families Together and Memories.

Report snapshot
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About

Aberdeen FC Community Trust (SC044720) is the official charity of Aberdeen Football Club, based at Pittodrie Stadium. Its mission is to provide support and opportunity to change lives for the better, working to maximise the potential of North-East communities and to improve their physical and mental health and wellbeing through education, employability, health, wellbeing and football-based programmes.

Key Metrics

7,500+ distinct participants supported by the Trust in 2024-25
4,700+ sessions delivered, providing more than 40,000 hours of activity
£10 of social impact value delivered for every £1 of income generated by its football programmes

Key Outcomes

  • MINDSET mental health programme: 1 in 3 participants (33.7%) felt better able to control their emotions when upset, and 32.5% said they were more likely to reach out for emotional support
  • 28% of MINDSET participants reported that they talk about mental wellbeing more often, and over a quarter (26.5%) were more likely to believe good things about themselves
  • Prostate FFIT: 100% of participants who completed the course found it extremely worthwhile and would recommend it to others; cohort 1 achieved a 100% retention rate over 12 weeks

Geography

Scotland

Impact Snapshot
Key Metric 1
Delivered 11,474 sessions supporting 12,949 individuals across 40 programmes, generating 324,160 total engagements in 2025
Key Metric 2
Health & Wellbeing programmes delivered 270 sessions supporting 1,168 individuals, generating 7,315 engagements
Key Metric 3
Raised £50,714.49 net through the Foundation Fixture 2025 and £36,156.03 through the Fundraising Dinner (GBP)
Talking Tactics mentoring participant Jamie's confidence, aspirations and self-esteem grew significantly through one-to-one mentoring and mental health support
Impact Snapshot
Key Metric 1
754 unique young people registered for Sport and Life Skills programmes (+114% vs 2022-23)
Key Metric 2
16 Locally Trusted Organisations delivered the programme, up from 9 in 2022-23
Key Metric 3
2,650 sessions held by delivery organisations in 2023-24
72% of young people reported 'getting on better at school or college' following engagement
Impact Snapshot
Key Metric 1
Close to 2,000 participants supported in 2024/25 across youth, prison and environmental programmes
Key Metric 2
826 students from 10 state schools took part, 67% female, with 70% of partner schools in the most deprived areas (IMD 1-4)
Key Metric 3
184 serving or released prisoners engaged through the 'Boats not Bars' reducing-reoffending programme
85% of young people improved their mental wellbeing and 83% felt more confident through the youth programme
Impact Snapshot
Key Metric 1
21,212 people engaged with in 2024/25
Key Metric 2
17,708 people played some form of rugby through Foundation programmes
Key Metric 3
More than £9,000 raised through Foundation Day; 9,000+ given back to grassroots rugby clubs
88% of girls in the Girls Tackle Rugby programme reported feeling more confident, per independent research with Manchester Metropolitan University Institute of Sport