Community & Social Justice Health & Wellbeing 2025
Animal Equality UK

Annual 2025 Impact Report

Animal Equality is an international animal protection charity operating in the UK and globally, using investigations, advocacy and campaigns to end factory farming. In 2025, 24.8 million animals were estimated to be impacted; 1.1 million people signed petitions; 79 million estimated media views were generated through 1,700+ media mentions; and 7.7 million video views were recorded. Key wins include shaping England's Animal Welfare Strategy (cage bans, CO2 gas phase-out, fish slaughter laws), Italy's guidelines to stop male chick killing, and a foie gras parliamentary campaign in the UK.

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📋About

Undercover farm and slaughterhouse investigations; corporate outreach (Ahold Delhaize, Marriott, Denny's, IHOP, Aldi campaigns); legal advocacy; Love Veg plant-based programme (307,000+ subscribers, 1m+ website visits, 238,000+ recipe book downloads); parliamentary lobbying (foie gras UK import ban); media campaigns; petitions; volunteer mobilisation; iAnimal immersive experience Custom geography from upload: UK and Global (14 countries)

📊Key Metrics

24.8 million animals estimated to be impacted; 1.1 million petition signatories; 131,000+ volunteers worldwide Key Metric 1
1,700+ media mentions; 79 million+ estimated media views; 7.7 million video views; investigations in UK, Scotland, US, Spain, Italy, India, Argentina, Germany, Brazil Key Metric 2
England's Animal Welfare Strategy shaped to include cage bans, CO2 gas phase-out for pigs, faster-growing chicken breeding reform and fish slaughter laws; Italy's guidelines published to enforce law against male chick killing (34 million chicks spared per year) Key Metric 3

✅Key Outcomes

  • UK trout farm investigation was a top-read article in The Guardian and sparked calls for fish slaughter laws; Scottish salmon investigation led RSPCA Assured to suspend one farm and investigate another; Denny's pledged to end pig crates after 600-day campaign
  • Italy committed public funding for cage-free transition from 2026; Spain has 2 million fewer hens in cages than prior year; Accor Americas became first hospitality company worldwide to commit against male chick killing (3 million+ chicks per year); Italy's horse slaughter investigation prompted prosecutors to open formal investigations
  • UK foie gras ban pledge at risk of being blocked by EU-UK trade negotiations — Animal Equality secured Guardian, iNews, Express and POLITICO coverage plus YouGov poll showing 93% of Labour voters support the ban; Ruth Jones MP sponsored parliamentary event; 225,000 petition signatures delivered to government

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