24.8 million animals estimated to be impacted; 1.1 million petition signatories; 131,000+ volunteers worldwide
Key Metric 1
1,700+ media mentions; 79 million+ estimated media views; 7.7 million video views; investigations in UK, Scotland, US, Spain, Italy, India, Argentina, Germany, Brazil
Key Metric 2
England's Animal Welfare Strategy shaped to include cage bans, CO2 gas phase-out for pigs, faster-growing chicken breeding reform and fish slaughter laws; Italy's guidelines published to enforce law against male chick killing (34 million chicks spared per year)
Key Metric 3
UK trout farm investigation was a top-read article in The Guardian and sparked calls for fish slaughter laws; Scottish salmon investigation led RSPCA Assured to suspend one farm and investigate another; Denny's pledged to end pig crates after 600-day campaign