Health & Wellbeing Community & Social Justice
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CALM (Campaign Against Living Miserably)

CALM Trustees' Report & Consolidated Financial Statements 2024-25

CALM's 2024-25 annual report covers a landmark year for the suicide prevention charity. Its frontline services, a helpline staffed by paid professionals and a suite of digital support including CALM Clubs, were used over 675,000 times. The helpline team delivered 98,346 conversations across phone, livechat and WhatsApp, and in Q4 achieved an answer rate of 83%, a 30% increase on the previous year. Nearly 400,000 users accessed its digital tools, the new C.A.R.E. Kit for trusted adults reached 178,646 users, and the Missed Birthdays campaign, with 6,929 balloons each representing a young person lost to suicide, reached 9 million people on social media.

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About

CALM, the Campaign Against Living Miserably, is a UK suicide prevention charity that runs a free, confidential helpline via phone, livechat and WhatsApp, digital support and campaigns, with a mission to help people end their misery, not their lives.

Key Metrics

98,346 helpline conversations across phone, livechat and WhatsApp
675,000+ uses of CALM's frontline services across 2024/25
83% helpline answer rate in Q4, a 30% increase on the previous year

Key Outcomes

  • 25% increase in calls about suicidal thoughts and feelings as the helpline was targeted at those who need it most
  • Helpline staff consistently achieve a 94% quality assurance score, well above the 85% sector benchmark
  • The C.A.R.E. Kit online learning tool upskilled trusted adults in youth suicide prevention, reaching 178,646 users

Geography

UK-Wide

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