Sport & Physical Activity Education & Young People 2024
Chelsea FC Foundation

Annual Report 2024

Chelsea FC Foundation is the official charity of Chelsea Football Club, using the power of football to improve physical and mental wellbeing, education and social inclusion across London and Surrey. Their 2024 annual report covers 10,000 people supported, major grant-giving including a record £1m donation to the Jamal Edwards Self Belief Trust, the Wrap Up Warm homelessness campaign raising £100,000+, and the launch of Inspire Her — a five-year girls' football mission with Nike.

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Report snapshot
10,000 people supported across community programmes in 2024; Premier League Kicks engaged 2,093 participants across 16 community venues; Premier League Primary Stars delivered 1,000 sessions engaging 1,548 children Key Metric 1
Wrap Up Warm campaign raised £100,000+ for homelessness charities, donated 3,600+ items of warm clothing — awarded Most Engaged Ad on YouTube Christmas Ads Leaderboard 2024 (55.5 million impressions, 33.4 million video views); £1 million grant to Jamal Edwards Self Belief Trust — largest single grant in Foundation's history Key Metric 2
98% of PL Kicks participants feel enabled to make healthier life choices; 94% of PL Primary Stars participants engaging in more school community activities; 89% of Junior Edge of the Box participants agreed sessions improved teamwork, problem solving and planning skills Key Metric 3
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📋About

Premier League Kicks; Premier League Primary Stars; Premier League Inspires (875 participants, 8 schools); Chelsea Champions (1,695 participants, 5 schools); Population Health / Bridging the Blues (462 participants); Digital Blue; Enterprise / Edge of the Box Club; Blue Creator Fund; Wrap Up Warm; Standing Together (hate/extremism); Inspire Her (girls' football) Custom geography from upload: London / Surrey

📊Key Metrics

10,000 people supported across community programmes in 2024; Premier League Kicks engaged 2,093 participants across 16 community venues; Premier League Primary Stars delivered 1,000 sessions engaging 1,548 children Key Metric 1
Wrap Up Warm campaign raised £100,000+ for homelessness charities, donated 3,600+ items of warm clothing — awarded Most Engaged Ad on YouTube Christmas Ads Leaderboard 2024 (55.5 million impressions, 33.4 million video views); £1 million grant to Jamal Edwards Self Belief Trust — largest single grant in Foundation's history Key Metric 2
98% of PL Kicks participants feel enabled to make healthier life choices; 94% of PL Primary Stars participants engaging in more school community activities; 89% of Junior Edge of the Box participants agreed sessions improved teamwork, problem solving and planning skills Key Metric 3

✅Key Outcomes

  • Inspire Her: five-year mission with Nike as official partner to drive girls' football participation; Paul Canoville Foundation partnership (3 years, ~50,000 contact hours, ~10,000 participants); Blue Creator Fund year 2 — five creatives from underrepresented backgrounds awarded £20,000 each from 800+ applications
  • Inaugural London vs Homelessness charity match co-hosted with Mayor of London at Kingsmeadow; Standing Together project visited by Mayor of London; Chelsea Foundation Coaching & Development Degree programme extended five years with St Mary's University; Holocaust survivor Eve Kugler BEM met both men's and women's squads on Holocaust Memorial Day
  • Five-year partnership with Jimmy Aggrey Foundation including kit distribution and educational funding in South Africa; three-year Paul Canoville Foundation partnership honouring Chelsea's first Black player; Digital Blue programme engaged 3,000+ participants in 2024; Women's Youth Supporters Group established via Premier League Fans Fund

📍Geography

London

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150 veterans connected through dedicated programmes; 110 students on full-time football education programme; 463 Premier League Kicks participants; 282 children received free school holiday provision; 3,320 people aged 50+ took part in over-50s football
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