Annual Report and Accounts 2024

Guide Dogs supports people with sight loss to live the life they choose through guide dog partnerships, vision rehabilitation and specialist services. In 2024, 518 new guide dog partnerships were created — a 10% increase beating targets. Over 17,500 volunteers gave 12 million+ hours, and 7,000+ training sessions were delivered in tech, travel and life skills. £47m was raised through Sponsor a Puppy. 1,864 children attended My Time to Play sessions. The new Forward Together strategy to 2040 was launched, responding to technological change and targeting a £20m structural financial gap through cost reduction and income growth.

Report snapshot
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📋About

Guide dog training and matching; Vision Rehabilitation Specialists (tech, travel, life skills sessions); children and young people services (My Time to Play, habilitation, large-print books); buddy dog partnerships (400th matched); Tech Selector online tool; Sponsor a Puppy programme; volunteer programme (dog walkers, fundraisers, puppy raisers, fosterers); community fundraising

📊Key Metrics

518 new guide dog partnerships created in 2024 — 10% increase beating projections; 1,379 new puppies from breeding programme; 400th buddy dog partnership matched Key Metric 1
17,500+ volunteers giving 12 million+ volunteer hours collectively; 2,400+ volunteers looked after dogs; 7,000+ training sessions on tech, travel and life skills delivered by Vision Rehabilitation Specialists Key Metric 2
£47m raised through Sponsor a Puppy; £3.1m from raffles; £8.3m increased income from gifts in Wills; 3.45 million clicks to digital information and advice content; 5,900 visits to new Tech Selector assistive tech review tool Key Metric 3

Key Outcomes

  • 1,864 children and family members attended My Time to Play sessions; 6,852 large-print books delivered; 5,991 habilitation sessions completed to help children learn essential skills; 432,817 online learners accessing digital content
  • New Forward Together strategy to 2040 launched — 5 objectives: strengthen foundations, move beyond mobility, personalised support at key life moments, harness technology, reframe perception; identified future ongoing annual shortfall of £20m — plan to cut costs by £15m and grow income by £5m
  • Identified £20m future annual shortfall in 2023; transformation of guide dog service; redundancy processes underway during growth — 'strength of character' of teams praised by CEO; Isabel Hudson joined as Chair September 2024; 90+ year history; charity reg. 209617

📍Geography

UK-Wide

2025 Enhanced

Annual Review April 2024 to March 2025

Social care services provided to thousands of people with learning disabilities; information and advice service caseloads growing in complexity; financial resilience rebuilt ahead of NI cost pressures
Key Metric 1
Omaze Yorkshire House Draw partnership raised £3.9m in 6 weeks with Jodie Whittaker as ambassador; awareness of people with learning disability significantly boosted through campaign
Key Metric 2
Voices Council (led by people with learning disabilities) challenged decisions on service handbacks, agency staffing and benefits access; new strategy to 2030 under development; new CEO Jon Sparkes OBE joined June 2024
Key Metric 3
Rebuilt financial resilience ahead of NI cost increases — 'more fortunate than many in the sector'; 80th anniversary approaching; new CEO appointed to lead strategy development
2025 Enhanced

Annual Report 2024-25

202,694 people supported across 270 locations; 74,070 in drug and alcohol; 102,531 in mental health; 1,035 in learning disability; turnover £191.9m
Key Metric 1
96% of regulated services rated Good or Outstanding by CQC; 12,456 naloxone kits dispensed (5.6% increase); 11,405 Hepatitis C tests (59% increase); 7,448 FibroScans (300% increase)
Key Metric 2
234 peer mentors; 82 volunteers; 5,194 colleagues (60% with lived experience); £7.79m invested in local VCSE organisations; £131.87m social value from local employment
Key Metric 3
87% of people supported have overall positive experience; 90% feel safe; 774/1,063 (72%) in Birmingham social prescribing service achieved goals across health, community, emotional and employment domains; new Lincolnshire Recovery Partnership reached over 160 staff in year one