Health & Wellbeing Community & Social Justice 2025
Sands

Sands Impact Report 2024/25

Sands is the UK's leading pregnancy and baby loss charity, working to save babies' lives, support bereaved families and ensure the best possible care for everyone affected by pregnancy loss or the death of a baby. In 2024/25, 600,000 people accessed Sands' support and advice, 650,000 campaigning actions were taken, and 242 research studies were supported. A historic milestone was reached: 100% of hospital trusts in England and 100% of hospital boards in Scotland are now on the National Bereavement Care Pathway. 7,000 training opportunities were delivered to professionals, and 600,000 employees were reached through workplace resources. The charity's volunteer community delivered 6,200 support services, 46 Starlight Walks, and 116 dedicated sessions for specific groups including men, African and Caribbean parents, South Asian parents and Armed Forces families. The first Amplifying Parent Voices event was held for communities facing the highest rates of baby death.

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Report snapshot
600,000 people accessed pregnancy and baby loss support and safer pregnancy advice; 650,000 e-actions taken by campaigners on local and national issues; 242 research studies supported Key Metric 1
100% of hospital trusts in England and 100% of hospital boards in Scotland now on the National Bereavement Care Pathway — a landmark milestone achieved in 2024/25; 7,000 training and learning opportunities delivered to health, care and community professionals Key Metric 2
6,200 volunteer-led support services in communities across the UK including monthly support groups and Sands United Football Clubs; 116 dedicated support group sessions for men, African and Caribbean parents, South Asian parents, Armed Forces families and those who have experienced Termination for Medical Reasons Key Metric 3
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📋About

Sands Helpline (three-year Helplines Standard accreditation renewed); Hospital Liaison Volunteers (110 HLVs across UK); Sands United Football Clubs; Starlight Walks (46 local walks); volunteer befrienders (online and in-person); memory and Muslim care boxes; Sands Wellbeing Journal; Amplifying Parent Voices events; Baby Loss Awareness Week; National Bereavement Care Pathway oversight and advocacy; research partnerships; workplace training resources (600,000 employees reached)

📊Key Metrics

600,000 people accessed pregnancy and baby loss support and safer pregnancy advice; 650,000 e-actions taken by campaigners on local and national issues; 242 research studies supported Key Metric 1
100% of hospital trusts in England and 100% of hospital boards in Scotland now on the National Bereavement Care Pathway — a landmark milestone achieved in 2024/25; 7,000 training and learning opportunities delivered to health, care and community professionals Key Metric 2
6,200 volunteer-led support services in communities across the UK including monthly support groups and Sands United Football Clubs; 116 dedicated support group sessions for men, African and Caribbean parents, South Asian parents, Armed Forces families and those who have experienced Termination for Medical Reasons Key Metric 3

✅Key Outcomes

  • 100% of hospital trusts in England and hospital boards in Scotland now on the National Bereavement Care Pathway — a historic milestone; significant progress made in Northern Ireland and Wales toward the same standard
  • First Sands Amplifying Parent Voices event held, bringing together bereaved parents from African, Caribbean and South Asian communities — groups who face the highest rates of baby death but whose stories often go unheard; several families subsequently shared experiences publicly through Sands' media channels
  • New local support groups launched in Worcester, Leicester, Isle of Wight and Orkney; new Sands United football teams in Taunton, Derby, Chichester, Dumbarton, Durham and Stoke; 230 new knitters, 10 new Hospital Liaison Volunteers, 35 new in-person befrienders, 46 new Starlight Walks and 64 new parent speakers all in 2024/25

📍Geography

UK-Wide

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