13.9 billion media impressions in 2024/25
Key Metric 1
13.5 million people reached via social media; 80,000 LinkedIn followers; 30,000 newsletter subscribers
Key Metric 2
1.3 million girls disengage from sport after primary school — Women in Sport's defining statistic, now embedded in national policy debate
Key Metric 3
Dear Sport' campaign film on Black girls and sport watched more than 127,000 times; cited by Dame Denise Lewis, Dina Asher-Smith and Shaunagh Brown; transforming how sport sees Black girls at CEO and grassroots level