Environment & Climate Community & Social Justice 2024
WWF-UK

Annual Report and Financial Statements 2024-25

WWF-UK is the UK arm of the world's leading conservation organisation, working globally to halt nature loss and tackle climate change. In 2024-25 the charity grew its supporter base to 1.55 million despite economic headwinds, spending £69.8m on charitable activities. Key 2024-25 achievements include launching the UK's first Seagrass Action Plan, publishing the Living Planet Report (documenting a 73% average decline in monitored wildlife since 1970), creating the first-ever map of Arctic whale migration routes, and reaching 20 million people through its Prescription for Nature public engagement campaign.

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Report snapshot
Total income £89.3m; £69.8m spent on charitable activities; supporter base grew 9% to 1.55 million — with 303,000 new supporters joining despite a 6% overall income fall Key Metric 1
168,000+ people took action through the Prescription for Nature campaign; 37,000+ signed the petition for a Living Planet Act; Prescription for Nature advert reached 20 million people Key Metric 2
Living Planet Report 2024 revealed monitored wildlife populations have fallen 73% since 1970; 742 newly recorded species documented in the Congo Basin; 5% annual increase in Kenya's black rhino population — on track for 2,000 by 2037 Key Metric 3
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📋About

Nature conservation and restoration (seagrass, oysters, mangroves, peatlands, forests); climate policy advocacy and government engagement; wildlife protection and species recovery (rhinos, turtles, tigers, whales, krill); ocean protection and marine protected areas; UK sustainable farming and marine policy; public engagement campaigns (Prescription for Nature, Living Planet Report); international programme delivery through global WWF network; fundraising events; youth engagement and Youth Ambassadors programme Custom geography from upload: UK-wide / Global

📊Key Metrics

Total income £89.3m; £69.8m spent on charitable activities; supporter base grew 9% to 1.55 million — with 303,000 new supporters joining despite a 6% overall income fall Key Metric 1
168,000+ people took action through the Prescription for Nature campaign; 37,000+ signed the petition for a Living Planet Act; Prescription for Nature advert reached 20 million people Key Metric 2
Living Planet Report 2024 revealed monitored wildlife populations have fallen 73% since 1970; 742 newly recorded species documented in the Congo Basin; 5% annual increase in Kenya's black rhino population — on track for 2,000 by 2037 Key Metric 3

✅Key Outcomes

  • Launched UK's first nationwide Seagrass Action Plan with Welsh government backing (£100,000 committed); 210,000 seagrass seeds now planted in the Firth of Forth alongside 10,000 European flat oysters returned this year; Restoration Forth won Coasts and Waters category at Nature of Scotland Awards
  • First-ever map of Arctic whale migration superhighways created to protect blue corridors from shipping; hawksbill turtles in Fiji fitted with satellite tags for first time; two captive Amur tigers introduced to Kazakhstan nature reserve — first step toward reintroduction after 70-year extinction
  • Launched Krill from Space project with University of Strathclyde and British Antarctic Survey to monitor Antarctic krill populations via satellite; joined British Red Cross to restore 900 hectares of mangroves and freshwater habitats in Kenya's Lamu County, funded by £1m from People's Postcode Lottery players

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