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WWF-UK

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2024
WWF-UK

Annual Report and Financial Statements 2024-25

Total income £89.3m; £69.8m spent on charitable activities; supporter base grew 9% to 1.55 million — with 303,000 new supporters joining despite a 6% overall income fall
Key Metric 1
168,000+ people took action through the Prescription for Nature campaign; 37,000+ signed the petition for a Living Planet Act; Prescription for Nature advert reached 20 million people
Key Metric 2
Living Planet Report 2024 revealed monitored wildlife populations have fallen 73% since 1970; 742 newly recorded species documented in the Congo Basin; 5% annual increase in Kenya's black rhino population — on track for 2,000 by 2037
Key Metric 3
Launched UK's first nationwide Seagrass Action Plan with Welsh government backing (£100,000 committed); 210,000 seagrass seeds now planted in the Firth of Forth alongside 10,000 European flat oysters returned this year; Restoration Forth won Coasts and Waters category at Nature of Scotland Awards
Environment & Climate Policy
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