Health & Wellbeing Poverty & Inclusion 2024
Age UK

Impact Report 2023/24

Age UK is the UK's leading charity for older people, working to ensure every older person feels included and valued. In 2023/24 the Advice Line answered over 200,000 enquiries, the benefits team identified £30.1 million in entitlements for older people, and 254,836 benefit checks were completed. The Telephone Friendship Service supported 4,486 befriending matches and the Silver Line Helpline provided 24/7 companionship. Age UK's campaigning secured a ban on forced pre-payment meter installation for over-75s, protected free prescriptions for over-60s in England, and gathered 60,000 signatures for its Offline and Overlooked petition. The charity granted £7.4 million to its network of local partners and spent £12 million on wellbeing services.

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Report snapshot
200,837 enquiries answered via the Age UK Advice Line; 254,836 benefit checks completed online and through the Advice Line Key Metric 1
£30.1 million in benefit entitlements identified for older people by the specialist benefits team (average £4,714 per person) Key Metric 2
4,486 older people matched with volunteer befrienders through the Telephone Friendship Service by end of March 2024 Key Metric 3
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📋About

Age UK Advice Line (7 days a week, free); online information and benefits calculator; Telephone Friendship Service; Silver Line Helpline (free, 24/7); Bereavement Support programme; local Age UK partner network (120+ partners across England); health and care quality improvement programmes

📊Key Metrics

200,837 enquiries answered via the Age UK Advice Line; 254,836 benefit checks completed online and through the Advice Line Key Metric 1
£30.1 million in benefit entitlements identified for older people by the specialist benefits team (average £4,714 per person) Key Metric 2
4,486 older people matched with volunteer befrienders through the Telephone Friendship Service by end of March 2024 Key Metric 3

✅Key Outcomes

  • 13.5 million views of information and advice webpages; 85% of Advice Line callers satisfied with the service
  • £16.5 million in unclaimed benefits identified for 3,389 older people through the Rothesay Foundation partnership programme
  • Secured effective ban on forced pre-payment energy meter installation for people aged 75 and over; protected prescription charges remaining free for over-60s in England

📍Geography

UK-Wide

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