Poverty & Inclusion Health & Wellbeing
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Baby Basics UK

Impact Report 2024

Baby Basics UK is a network of 55 centres distributing essential items to vulnerable families with babies and young children. Their 2024 impact report — marking 15 years of service — records support for 44,210 children, 84,640 items freely given and over 700,000 clothing items repurposed. A new Beds for Babies safe sleep project delivered over 1,000 beds in its first six months.

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About

Essential item distribution, formula support, Beds for Babies safe sleep project, corporate volunteer partnerships, national warehouse distribution

Key Metrics

Key Metric 1 44,210 children and families supported across 55 centres (5% increase on 2023)
Key Metric 2 84,640 essential items distributed freely to vulnerable families
Key Metric 3 700,000+ clothing items and 50,000+ other items repurposed from landfill

Key Outcomes

  • Beds for Babies project delivered 1,000+ beds in first 6 months, reducing unsafe sleep risk
  • 55 active centres across the UK; new centres opened in Newark and Alnwick in 2025
  • Baby Bank Alliance membership secured; ITV Lorraine/Morrisons campaign amplified national reach

Geography

UK-Wide

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Key Metric 1
438,000 pets treated across 49 Pet Hospitals, equivalent to 4,700 pets every working day
Key Metric 2
Over 2 million treatments provided; veterinary services cost over £85 million, funded entirely by donations
Key Metric 3
327,000 children reached with pet education messages; Pet Health Hub received over 4 million online visitors
Veterinary care provided to the pets of over 360,000 people in financial hardship across the UK, with 46% of clients disabled or living with a serious health condition
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Key Metric 1
2.4 million benefits calculations completed via free Benefits Calculator
Key Metric 2
1.5 million people identified new benefits worth an average of £5,396 each (£12.9bn total)
Key Metric 3
£3 million in grants awarded, supporting 2,164 people across the UK
4.8 million people accessed the Turn2us website for information on claiming support they are entitled to
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Little Village

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Impact Snapshot
Key Metric 1
7,325 individual children supported; 9,269 instances of support across the year; 6,660 referrals fulfilled; 485 emergency newborn hospital packs delivered to 23 London hospitals...
Key Metric 2
734 regular volunteers; 31,348 volunteer hours; 146 one-off volunteers (700+ hours); 99 corporate volunteer groups (3,900 hours)
Key Metric 3
Items gifted worth over £3 million (if new); 128 tonnes of goods redistributed; £22,714 in financial support secured or saved for families via signposting;...
Connections and signposting: Family Connections team spoke to 2,764 families; signposting support provided 1,037 times; 77% of signposting recipients had never accessed similar help before; £22,714 in financial support secured or saved
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