Poverty & Inclusion Community & Social Justice 2025
In Kind Direct

Impact Report 2025

In Kind Direct is the UK's leading product giving charity, founded in 1996 by HM King Charles III, redistributing surplus goods from 145+ corporate partners to over 9,000 charities and community groups. Their 2025 impact report shows £31m of products distributed, 930,000 people supported weekly, and landmark policy wins including VAT relief on donated goods secured from April 2026.

View Report
Report snapshot
45 Views

📋About

Product redistribution to charities and community groups, hygiene poverty campaigns, Warm Welcome winter campaign, SARC washbag project, policy advocacy, In Kind Direct International network Custom geography from upload: UK

📊Key Metrics

930,000 people supported per week; £31 million worth of products distributed; 9,280 organisations supported Key Metric 1
Every £1 spent creates £15.50 of social value; 145 companies donated; 52,000 orders dispatched Key Metric 2
Nearly 5 million hygiene products unlocked via Tesco partnership; 24,603 washbags distributed to 62 SARCs since 2023; 43% of people helped each week are school-aged children Key Metric 3

✅Key Outcomes

  • VAT relief on donated goods secured from April 2026 following three-year advocacy campaign — removes key barrier to corporate product donation
  • 1.1 million children living in hygiene poverty in the UK (4 in every classroom); new alliance with The Hygiene Bank to create first-ever Roadmap to End Hygiene Poverty by 2030
  • 1 in 7 partner organisations began a new service by working with In Kind Direct; 1 in 2 are able to support more people in their communities as a result

📍Geography

UK-Wide

Related reports

All Poverty & Inclusion reports →
2024 Enhanced
PDSA (People's Dispensary for Sick Animals)

Trustees' Annual Report and Accounts 2024

438,000 pets treated across 49 Pet Hospitals, equivalent to 4,700 pets every working day
Key Metric 1
Over 2 million treatments provided; veterinary services cost over £85 million, funded entirely by donations
Key Metric 2
327,000 children reached with pet education messages; Pet Health Hub received over 4 million online visitors
Key Metric 3
Veterinary care provided to the pets of over 360,000 people in financial hardship across the UK, with 46% of clients disabled or living with a serious health condition
Poverty & Inclusion Poverty
View
2025 Enhanced
Turn2us

Impact Report and Accounts 2024-2025

2.4 million benefits calculations completed via free Benefits Calculator
Key Metric 1
1.5 million people identified new benefits worth an average of £5,396 each (£12.9bn total)
Key Metric 2
£3 million in grants awarded, supporting 2,164 people across the UK
Key Metric 3
4.8 million people accessed the Turn2us website for information on claiming support they are entitled to
Poverty & Inclusion Poverty
View