2026 Free

Magic Breakfast Annual Report and Accounts 2024-25

Magic Breakfast's Annual Report and Accounts for the year ended 31 August 2025 presents the trustees' report on the charity's work to end morning hunger, including its school breakfast provision across England and Scotland, its policy and campaigning for universal breakfast provision, fundraising and financial review, governance and audited financial statements.

Report snapshot
5 Views

About

Magic Breakfast is a UK charity that provides healthy breakfasts to children at risk of hunger in disadvantaged schools in England and Scotland so that no child is too hungry to learn, and campaigns for government-funded breakfast provision.

Key Metrics

370,000 children and young people reached each day across 1,073 schools
Over 2,100 tonnes of food delivered to schools in 2024/25
156 new partner schools added this year

Key Outcomes

  • Children in disadvantaged schools able to start the day with a healthy breakfast
  • Policy progress towards government-funded school breakfasts
  • Partnerships with schools, funders and food suppliers

Geography

UK-Wide

Impact Snapshot
Key Metric 1
438,000 pets treated across 49 Pet Hospitals, equivalent to 4,700 pets every working day
Key Metric 2
Over 2 million treatments provided; veterinary services cost over £85 million, funded entirely by donations
Key Metric 3
327,000 children reached with pet education messages; Pet Health Hub received over 4 million online visitors
Veterinary care provided to the pets of over 360,000 people in financial hardship across the UK, with 46% of clients disabled or living with a serious health condition
Impact Snapshot
Key Metric 1
2.4 million benefits calculations completed via free Benefits Calculator
Key Metric 2
1.5 million people identified new benefits worth an average of £5,396 each (£12.9bn total)
Key Metric 3
£3 million in grants awarded, supporting 2,164 people across the UK
4.8 million people accessed the Turn2us website for information on claiming support they are entitled to
Impact Snapshot
Key Metric 1
7,325 individual children supported; 9,269 instances of support across the year; 6,660 referrals fulfilled; 485 emergency newborn hospital packs delivered to 23 London hospitals...
Key Metric 2
734 regular volunteers; 31,348 volunteer hours; 146 one-off volunteers (700+ hours); 99 corporate volunteer groups (3,900 hours)
Key Metric 3
Items gifted worth over £3 million (if new); 128 tonnes of goods redistributed; £22,714 in financial support secured or saved for families via signposting;...
Connections and signposting: Family Connections team spoke to 2,764 families; signposting support provided 1,037 times; 77% of signposting recipients had never accessed similar help before; £22,714 in financial support secured or saved